Case Study Of
Precision
Car Detail
Precision Car Detail, a car detailing brand working in around 8 states of the United States.
Contact UsWebsite Design & Development
We partnered with Precision Car Detail to build a sleek, high-performance website that mirrors their premium services. We delivered a modern, responsive design with intuitive navigation, bold visuals and optimised speed, helping them attract customers, showcase their expertise and drive more bookings online.
Sales Lead Form
To get the most from Precision Car Detail’s performance marketing campaign, we built a focused, high-converting lead form that captures intent the moment users land. The step-by-step flow quickly qualifies visitors by vehicle type and service needs, so the process feels simple, fast and tailored to each customer.
The form was drafted after business and user research by our team. By reducing friction and asking only essential questions, it increases completion rates and captures accurate details for follow-up. The result turns paid traffic into qualified leads, helping Precision Car Detail convert clicks into real bookings and measurable growth.
Performance Marketing
We created a Google Ads campaign for Precision Car Detail to drive consistent, high-intent traffic, using strategic targeting and continuous performance tuning. The campaign is optimised daily: we add new relevant keywords and exclude negative ones.
- 550 confirmed booked leads
- 722 leads
- Under $1 cost per click
- Under $4 cost per lead
Google Ads dashboard, April 25, 2025 to January 26, 2026.
Custom CRM
Every enquiry from the website forms is saved to the portal as well as emailed to the team, then followed from first contact to a completed job. The team qualifies the lead, converts it into a booking with the customer, address, price and vendor, and copies the job details into a ready-to-send message.
Vendors are matched by ZIP-code coverage, commissions are recorded against each job, and every sign-in, edit and export is logged.
- Dashboard — bookings, booking value, scheduled jobs and conversion rate for any period, with trends against the previous one.
- Leads to bookings — search, filter and export every lead, and convert one once the customer, address, price and vendor are set.
- Job details — date and time, add-on services, on-site water and power access, appointment ID and a colour-coded status from Lead to Completed.
- Vendors — partners with ZIP-code coverage and service radius, Direct vendors at a fixed commission and Indirect vendors per job.
- Staff access — each user gets only the Leads, Bookings or Vendors sections they need, with an activity log of who did what.
Captured from the CRM running on sample data. Names, numbers and addresses are placeholders.
Testimony
Don’t just take our word for it, hear it from the client. Precision Car Detail’s owner shares what it was like working with us, from the first conversation to a Google Ads campaign generating bookings every day. In this short video the owner walks through the website, the high-converting lead forms and the performance marketing campaign that delivered over 550 confirmed booked appointments at under $4 per lead across 8 US states.
We didn’t just build a website, we built a complete growth machine. From strategy and design to daily ad optimisation, we handled everything so the owner could focus on the craft. Real client. Real results. Real growth.